Universal Matter

A world-class brand, visual identity, and digital presence for an advanced materials leader that upcycles carbon-based materials, including graphene, to forge innovative circular economies.

Our market analysis, strategic insights, and creative expertise culminated in the selection of the brand name Universal Matter-designed to reflect universal appeal and innovative essence while transcending the commonplace graphene narrative, and establishing a distinctive, superior brand concept that outpaces the competition. By effectively shaping this emerging leader’s identity and marketing strategy, we have driven growth and value, culminating in its recent $20 million private equity investment.