Preface As Paktolus evolves, we’ve been getting a lot of questions about who we are, what makes us different, and where we’re seeing growing traction across sectors, including private equity. So we took a few minutes to reflect and capture the bigger picture. What follows is a short, candid Q&A with Paktolus Senior Partner William […]

The private equity sector in 2025 is confronting an era of profound transition. For years, superior returns were fueled by financial engineering and robust market cycles; today, success increasingly demands operational excellence, technological innovation, and strategic agility. This moment is both daunting and full of promise: for those with the right expertise, the opportunities to […]

Why even the most sophisticated firms can’t do it all alone. It may come as a surprise to some-but not to those on the inside-just how much talent it takes to run a successful private equity firm. On paper, the model is simple: raise capital, deploy it wisely, generate returns. But behind that simplicity lies […]

It’s never just about the tech. It’s about the terrain. Things are rarely what they seem-especially in an emerging business category. Like any sharp marketing team, we’re laser-focused on our client’s direct competitors. After all, everyone in this space is racing toward a version of tomorrow’s “super material.” We’re talking about a substance so resilient, […]

The insurance industry is undergoing a significant transformation, with traditional models increasingly giving way to insurtech, a rapidly growing sector that leverages technology to enhance and disrupt the way insurance products and services are delivered. Insurtech is not just a passing trend; it’s becoming an integral force in reshaping how risk is managed, how policies […]

The idea that intangible assets-technology, brand, and human capital-are now central to enterprise value is no longer theoretical. It’s becoming mainstream. Among private equity leaders, this shift is gaining growing recognition as a key lens for evaluating and driving investment performance in today’s knowledge economy. Fifty years ago, business value could be measured in trucks, […]

While we often cite technology, brand, and human capital as the primary intangible drivers of value in today’s economy, luxury presents a compelling paradox. It trades in tangible goods and curated experiences—jewelry, couture, high-end hospitality—yet commands margins that far exceed material cost or utility. What justifies this premium? The answer lies in intangibles: brand perception, […]

The luxury sector has been shaken in 2025, with LVMH and other industry leaders seeing sharp declines in value. The roots of this downturn are clear: softening demand in both China and the U.S.-the world’s two largest luxury markets-has been driven by economic uncertainty, fluctuating consumer confidence, and changing spending habits among affluent buyers. In […]

In private equity, the conversation often starts-and ends-with hard numbers. Revenue growth, EBITDA margins, operational efficiencies: these are the levers PE firms know best. But in the rush to quantify, one subject is too often left out of the value creation playbook: Branding. The Forgotten Multiplier Branding is frequently dismissed as “too subjective” or “intangible” […]