An Interview About Paktolus:
A Different Kind Of Technology Company

Preface

As Paktolus evolves, we’ve been getting a lot of questions about who we are, what makes us different, and where we’re seeing growing traction across sectors, including private equity.

So we took a few minutes to reflect and capture the bigger picture. What follows is a short, candid Q&A with Paktolus Senior Partner William Berenson that touches on where we come from, how we help our clients, and where we’re headed. If you’re curious about our model or thinking about value creation for your own business — we hope this resonates.

A Conversation with William (“Bill”) Berenson, Senior Partner at Paktolus:
An advanced, multidisciplinary technology powerhouse poised for today’s evolving economy.

Q: Bill, tell us briefly — What kind of company is Paktolus?

A: Paktolus is an innovative, results-driven technology company with 500+ experts worldwide, helping clients boost productivity, profitability, and shareholder value through advanced automation, data, AI, and human creativity.

Q: What kinds of companies do you serve, and in what capacity?

A: We work with companies of all sizes—from startups to large enterprises—across technology, insurtech, law, automotive, logistics, pharma, education, luxury, government, and more… the list is long.

In terms of capacity… broadly speaking, our work spans three main areas… technology, marketing, and training. More specifically, we refer to these disciplines as technology, branding, and human capital.

As a technology-first company, our specialty is digital transformation… our tech offering is deep… we build, scale and manage technology for organizations—from product development and platform engineering to DevOps, AI, and cybersecurity.

In marketing, we take charge of everything digital, including eCommerce, enterprise websites, complex auction sites, communications sites; brand strategy, positioning and creation, brand naming, and content — developing our clients’ narrative… while giving shape to their companies, products and services.

In human capital, our focus is on developing tech-enabled training platforms, for businesses and education, streamlining onboarding, and accelerating learning with smart, scalable solutions to upskill workforces.

Q: Who are some of your clients? Can you give us an idea of your work and some results?

A: Sure… Paktolus manages literally dozens of clients ranging from emerging players like Universal Matter to global pharmaceuticals like Sanofi… and other exceptional brands in between like DuPont Registry, Sotheby’s Motorsport, Fiona Diamonds… Again, the list is long.

In terms of results…

We work with Bolttech, the world’s largest insurance exchange and its North American operation. On the technology front we engineered a unified system integrating all their legacy systems and data, and achieved 70% efficiency gains.

On the branding front, we digitally implemented the revitalized brand for Bolt Insurance and today manage its digital marketing, provide ongoing maintenance and support for both platforms.

We partner with New Look Vision Canada, one of North America’s largest luxury eyewear retailers. Our digital design, backend development, eCommerce and social media teams work with more than a dozen U.S-based NLV portfolio companies comprised of luxury and lifestyle retail brands… maintaining highly successful eCommerce sites, including a seven-figure revenue eCommerce site for the Edward Beiner brand.

I mentioned Universal Matter, an up-and-coming applied materials company that’s leading the race to manufacture graphene at scale. We created the company’s brand name and visual identity, and today run its digital marketing. Our goal is to help management shape the commonplace graphene narrative by positioning Universal Matter at the forefront of the circular carbon economy.

As for upskilling talent… Paktolus is a pioneer in comprehensive technology-enabled learning and training solutions. Present and past workforce training solutions clients include Sanofi, Walmart, Amazon, Bosch, PayPal, and Accenture.

Q: What makes Paktolus different?

A: Great question… We were originally three digital companies—a technology firm, a branding and digital marketing, and a tech-enabled learning and training firm. We brought all three under one brand and one vision – which essentially explains… at least in part…my previous answer regarding in what capacity we serve our clients.

Most companies might offer one or two of these capabilities, but it’s uncommon to find all three available under one roof —and certainly not with our level of domain expertise.

Q: Can you tell us more about your differentiation strategy and how it’s working?

A: There are several reasons we merged into one. The first was because we realized at the time that we were three relatively small companies with limited potential, each competing in crowded markets. In effect, we were competing against ourselves. By merging into a single technology powerhouse under a strong unified brand with aligned disciplines would allow us to better serve our clients.

We’re also particularly attuned to the changing business environment…

In today’s knowledge economy, intellectual property, technology, brands, and human capital, this to say, intangible assets, drive 2.6x faster growth and dominate private equity deal flow outpacing tangibles 5-7x in high innovation sectors since 2008, this according to McKinsey.

Why is this important…

Because 50 years ago, roughly 90% of the companies in the S&P 500 were comprised of tangible assets. Today it’s the reverse. 90% are comprised of intangible assets… it’s what McKinsey describes as the dematerialization of the economy.

This to say that Paktolus specializes in technology, brands, and human capital, each considered key drivers of today’s knowledge economy. In fact, we see ourselves as an innovative, multidisciplinary technology company positioned to help clients navigate today’s knowledge economy. It all made sense then, and makes even more sense now. The timing is right.

Q: Speaking of which, you’ve recently created a new private equity solutions practice at Paktolus. What inspired that?

A: It was about recognizing a strategic fit – and it was precisely the technology, branding, and human capital expertise that brought the idea forward. As we looked across our capabilities, we saw a set of tools and expertise that directly align with the needs of today’s private equity firms and what they need to scale their portfolio companies and create value.

In effect, these are levers private equity firms need to pull. Private equity excels at finance and dealmaking but often turns to outside specialists for highly specialized hands-on value creation. That’s where we come in—delivering the expertise PE firms need to unlock operational gains their teams may not provide.

Q: So, who should be calling you — and for what?

A: If you’re a company seeking to boost growth through digital transformation, seeking custom technology solutions, digital brand marketing, or tech-enabled workforce training to optimize operations and enhance customer experience, Paktolus is the partner to call.

We’ve built Paktolus for this moment — across sectors, across use cases — and we’re excited about what’s next.

Ready to explore how Paktolus can help unlock value for your business or portfolio?
Reach out to us today: Contact Us – or connect directly with William Berenson to start the conversation: bill@paktolus.com