The New Face of Value Creation

The idea that intangible assets-technology, brand, and human capital-are now central to enterprise value is no longer theoretical. It’s becoming mainstream. Among private equity leaders, this shift is gaining growing recognition as a key lens for evaluating and driving investment performance in today’s knowledge economy.

Fifty years ago, business value could be measured in trucks, tools, and square footage. Tangible assets-factories, inventory, real estate-accounted for more than 80% of the market value of companies on the S&P 500.

Today, it’s the reverse. More than 90% of corporate value lies in intangible assets: software, data, brand equity, intellectual property, and, increasingly, human capability. This shift from the tangible to the intangible is more than just an accounting change-it’s a full-scale transformation of how value is created, scaled, and captured in the modern economy.

Thought leaders at McKinsey, Bain, and EY have called attention to what they term the rise of the “intangible economy”-a knowledge-driven world in which technology, human capital, and brand are among the core drivers of growth. These aren’t just business functions; they’re investment priorities for top-performing companies and funds.

Three Capabilities. One Platform. Built for Today’s PE Landscape.

Formed through the merger of three specialized firms-Paktolus (technology), higherL (tech-enabled training and workforce development), and Campaign Precision (branding and digital marketing)-our company is built on a shared belief that the future belongs to those who can harness the full spectrum of intangible assets; and our platform is built around exactly these three pillars:

• Technology.
  We design and implement intelligent systems-powered by Paktolus Adaptive Intelligence®-that integrate automation, data, and AI to boost performance and unlock operational leverage.
• Brand.
  We help companies clarify, shape, and amplify their brand equity-building relevance, pricing power, and customer loyalty in increasingly crowded markets.
• Human Capital.
  Our learning systems focus on reskilling and performance enablement-treating workforce development not as an HR function, but as a core intangible asset with a direct link to growth and value creation.

For private equity firms, this flexible, multi-disciplinary capability offers a clear edge. In today’s environment-where value creation demands more than financial engineering-we provide technology, brand, and human capital expertise that can be engaged individually or in combination, based on a firm’s specific requirements.

By focusing where today’s value truly resides-technology, brands, and human capital -we help clients and investors accelerate transformation, unlock hidden performance, and stay ahead of what’s next.

Does this resonate with your goals? Explore more on how we can help: www.paktolus.com/private-equity-solutions