When Tangibles Become Intangible: Rethinking Luxury in the Age of Intangible Assets
While we often cite technology, brand, and human capital as the primary intangible drivers of value in today’s economy, luxury presents a compelling paradox. It trades in tangible goods and curated experiences—jewelry, couture, high-end hospitality—yet commands margins that far exceed material cost or utility. What justifies this premium? The answer lies in intangibles: brand perception, […]
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